| Secrets to Success
Secrets To Creating a Winning Exhibit At The Fair!
A company’s show
exhibit is a marketing opportunity – the chance
to make a great first impression on buyers and convince
them to come to your table. It is also a vital part
of an effective and integrated marketing effort. Since
the chance to grab a potential customer's attention
passes quickly for an exhibitor, the right table design
is critical. In addition, an exhibitor’s return
on investment is dependent upon the table's effectiveness!
Exhibits can be utilized to introduce new products,
introduce or reinforce a brand, or generate market recognition
of an already established product or service. Here are
some tips for achieving the perfect blend of design
and effectiveness to get the most out of your exhibit:
Have a professional looking sign with your company's
name on it to make your table look reputable.
Design your table so it looks professional. Keep it
neat, organized and without boxes out in the open.
Make
your table easy for visitors to navigate without feeling
crowded, and remove any barriers between yourself and
your audience.
Don't eat at your table where customers can see you.
Never have food on a display table, or where an attendee
can see or smell it.
Take advantage of the long term benefits of doing the
fair by having business cards and brochures readily
available so customers may contact you after the fair.
Always look interested in talking
to visitors and answering their questions. In other
words, do sales.
Keep the message simple so as not to overload visitors
with information. Use signs and graphics to focus attendees
attention on your message.
Use
product demonstrations for visitor memorability. Be
sure they tie in with your product's message. Address
the needs of the target audience.
Consider offering giveaways or promotional products
to convey your message in a way that ties in with the
exhibit’s theme. Think integrated marketing; brand
your exhibit through your promotional activities.
Display your guarantee policy to give the consumer the
confidence to purchase from you.
Display your products in a marketable manner. Help the
attendee feel that you are more interested in a long
term relationship than just a quick sale. Put one of
each product on your display so attendees can focus
on what you are selling and not be overwhelmed by clutter.
If you implement
these suggestions you are sure to have a more successful
and profitable exhibit in the fair!
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Exhibitor Contract 
